SPRINGMAID GARDEN OF SURPRISE & DELIGHT

The Springmaid Garden of Surprise and Delight is a sub-brand developed as a testing ground for new bedding designs & patterns. While derived from the clean and fresh aesthetic of the Springmaid Brand, the identity of this new line incorporated more of a handcrafted  approach to reflect the new textile designs that made up the collection. A lookbook was developed to introduce the new collection to Springmaid customers. 

The combination of illustration and photography gives the impression of bringing the whimsical patterns and products to life.