Saks OFF 5TH Fall 2016 campaign
Saks OFF 5TH x Who What Wear
Direct mail announcing the launch Fall Trend shops at Saks OFF 5TH, with styling tips from the editors of Who What Wear.
A curated table of Who What Wear editors' picks was displayed in each Saks OFF 5TH location along with supporting collateral. Additionally, Saks OFF 5TH participated as the first retail partner in Who What Wear's 30 Day Challenge.
Launch of the Fall Trend shops in store.
Meet me @saksoff5th was the overarching campaign for out-of-home and print advertising, giving a nod to both the social aspect of shopping at Saks OFF 5TH stores as well as their social media presence.
Out-of-home advertising campaign in the NY metro market.
Out-of-home campaign for the Canadian market.