FIND @ Lord & Taylor

Complete brand identity for Lord & Taylor's new off-price concept, developed to cater to a younger demographic and deliver an expanded assortment of on-trend merchandise at amazing prices. 

A graphic system was developed to be used across all in-store & marketing collateral. Fun interjections evoke the thrill of the find. 

Employee uniforms feature bold colorful graphics on the signature violet tees. 

Meetings. Play dates. Grocery shopping. Time to insert a little you time into that busy schedule.  Enter: Find @ Lord & Taylor. 

This one-stop shop is a style and savings retreat, right around the corner from you. With must-have labels for women, men, kids and home at up to 60% off, you’ll score fashion for the whole family at can’t-beat prices. 

Simply pop in between errands to get your shopping fix and keep your wallet smiling. 

To see more on the development of this new concept in retail click here.