FIND @ Lord & Taylor
Complete brand identity for Lord & Taylor's new off-price concept, developed to cater to a younger demographic and deliver an expanded assortment of on-trend merchandise at amazing prices.
A graphic system was developed to be used across all in-store & marketing collateral. Fun interjections evoke the thrill of the find.
Employee uniforms feature bold colorful graphics on the signature violet tees.
Meetings. Play dates. Grocery shopping. Time to insert a little you time into that busy schedule. Enter: Find @ Lord & Taylor.
This one-stop shop is a style and savings retreat, right around the corner from you. With must-have labels for women, men, kids and home at up to 60% off, you’ll score fashion for the whole family at can’t-beat prices.
Simply pop in between errands to get your shopping fix and keep your wallet smiling.