CLIENT

Dr. Pol

PROJECT

Brand Identity & Packaging

Veterinarian and TV personality Dr. Pol chose leverage his extensive expertise to create a new range of products. A strong identity and versatile system was need to adapt to the growing variety of product categories, catering to domestic pets as well as livestock. Product categories include but are not limited to: feed, nutritional supplements, grooming, accessories and apparel.

In an environment that is crowded with imagery and loud over-messaging we decided to take the a simpler approach. We utilized bold color blocking to provide an easy system to find the right product as well as a means of differentiating the brand in the retail space.

We introduced icons to categorize the animals the products are designed for. Handwritten typography adds a personal touch and reflects the personal approach Dr. Pol takes with crafting these for his patients & customers.