GALLERY
Apparel Branding Tools
A selection of hangtags and labels for various product lines.
PLAYBOY VINTAGE
A foil stamped leather hangtag featuring a crest constructed of classic Playboy iconography. The tag was developed for Playboy’s collection of t-shirts featuring archival images from the Playboy vault.
ROCK THE RABBIT
Brand identity for a collaboration between Playboy and a series of up and coming as well as more established musical artists. The logo was designed to resemble a classic button style pin, while the hangtag was inspired by a classic ticket design.
PLAYBOY ICON
Branding and hangtag design for Playboy’s Luxe collection of evening wear.
Hangtag design for Saks Fifth Avenue’s private label denim line.
Home Branding Tools & Packaging
DVF HOME
Packaging design for Diane von Furstenberg’s home collection. The collection was spilt into two tiers, DVF which launched in Bloomingdales and a second more accessible line, DVF Studio, for Bed Bath & Beyond.
NATE BERKUS
Packaging design from Nate Berkus’ home collection for Target. A branding and packaging guide was developed to ensure consistent execution of the design across all categories and suppliers.
WAMSUTTA - DREAM IN COLOR
Concept design for a Wamsutta sheet packaging program for Walmart. The objective was the dual goal of offering an injection of color in a conventionally understated product category while simultaneously making it easier for consumers to shop their preferred sheet style (Percale, Sateen, etc).
Hilary Farr Home
Concept designs for tv personality Hilary Farr’s entrance into the home goods market. Three unique packaging programs were presented with each inspired by Hilary Farr’s unique style and design sensibilities.