CLIENT
Bon Cook
PROJECT
Brand Refresh & Sales Catalog
The 2017 catalog was part of a large initiative to rebrand the Demarle at Home brand under the new name Bon Cook. As a direct sales cookware company, the consultant based sales force relies heavily on the annual catalog for their marketing needs. The goal was to elevate the brand and educate the consultants and customers on not only the breadth of products offered but also philosophy of the new brand.
The bon story nods to the heritage of the Demarle brand while also shedding light on the goals of the new Bon Cook brand, focusing on a more balanced lifestyle brand.
Product highlights now feature recipes and tips to bring to life the many possibilities of the featured item. The catalog also drives back to the new website, where customers can explore more recipes and video tutorials to expand their experience.
In addition to the brand's core cookware, Bon Cook now offers an expanded range of food products making it a one stop destination for all of your culinary needs.
PROJECT
Rewards Program & Product Cards
PROJECT
Cooking Class Evites
